New York, NY - October 9, 2007 - Peter Price, President and CEO of The National Academy of Television Arts And Sciences and renowned film producer Robert Bradford transform the book industry with their creation of BOOK THEATER. The debut project presents a collection of filmed scenes from Barbara Taylor Bradford's highly anticipated, 23rd novel, Heirs of Ravenscar (St. Martin's Press), featured on Amazon.com.

The four video clips, culled from the pages of Mrs. Bradford's new novel, mark the first time the Internet has been utilized to promote and sell a book as a "short film." BOOK THEATER marks a brand new, innovative medium to intrigue readers. It will allow authors to premiere their work in an extraordinary new visual format enticing both loyal fans and potential new readers.

Peter Price and Robert Bradford collaborated with a leading digital video production company and digital video director to create a 50 second "movie trailer" and three scenes that each run approximately three minutes. The vignettes were adapted from Bradford's Heirs of Ravenscar with an original cast of actors and an original score.

"I'm pleased to be the first author to have a book featured as an Internet mini-movie in BOOK THEATER on Amazon.com," says Barbara Taylor Bradford. "It's so exciting to see my fictional characters come to life in this unique medium. I'm sure my readers will enjoy seeing my characters in action, even before they've had a chance to read my new book."

Says Robert Bradford, "BOOK THEATER is on the cutting edge of bookselling and marketing. It may revolutionize the publishing industry. There has never been anything quite like this before."

Since 1979, Barbara Taylor Bradford has been one of the world's bestselling authors. Her first novel, A Woman of Substance ranks as one of the top ten bestselling books in history with more than 30 million copies in print. She has had 22 consecutive bestselling novels in both the US and the UK. To date she has sold more than 81 million copies of her books in ninety (90) countries and forty (40) languages. Heirs of Ravenscar will be published by St. Martin's Press on October 30th.

Robert Bradford is a veteran film producer, as well as the husband of Barbara Taylor Bradford. He also manages her publishing career. To date, he has brought ten of Barbara's novels to life as highly popular TV movies and mini-series.

Since 2002, Peter Price has served as the President and CEO of the National Academy of Television Arts And Sciences. He is a longtime media executive and former publisher of the New York Post.

BOOK THEATER can be seen on the popular book buying website Amazon.com by visiting the book page for Barbara Taylor Bradford's Heirs of Ravenscar.